Thursday, October 20, 2011

Couture in the City: West Coast Fashion goes Haute Couture

Bright white sun on the modern mid-rises makes the greenery distinct and the couture garments elegantly bold. For a Saturday afternoon downtown Portland you can feel glamour all around.

Not many would put those two together: Portland and glamour. This is an achievement that only the two best schools of beauty could create. Academy of Couture Art, Los Angeles and Paul Mitchell the School, Portland have redefined west coast fashion and beauty which has usually tended on the side of surf wear or woodland chic.

The Fest in the Square event makes a mark in the movement of couture in the U.S. It is a movement of education in what is couture. Too often couture gets lumped into either the unobtainable wild and crazy creativity that is solely for inspiration or the occasional bows added here and there to make something look cute like Chanel.

Couture is an aesthetic. It is a sophisticated training of the eye. For fashion, it is also a method of designing and creating clothing from the highest to the lowest. Balance, proportion, line are brought out from a different perspective. Couture is where creativity meets beauty. Let's face it, not all creativity is pleasing or moving, yet all couture is artistically stimulating or attractive to the eye. That's technique.

The show in Portland was the first time Academy of Couture Art designers partnered with the talent at Paul Mitchell the School, Portland. The whole team of hair artists, models and designers where inspired to take it to the max for elegance; an experience you do not often see in mid day Portland.

“What's amazing about this experience is seeing even the models transform. Not only did the team at Paul Mitchell bring out the most sophisticated chicness in the ladies, the luxury fit garments of Academy of Couture Art had the girls experiencing a new totally view of who they are as women. You can see it in the photos.”

That said, we have to agree and let the photos speak. Cheers to the west coast woman!

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