The Academy of Couture Art, an innovative fashion institute, is located at the crossroads of fashion and entertainment in Southern California: the Green Building of the prestigious Pacific Design Center on Melrose Avenue, “the fashion street,” in the city of West Hollywood, at the limit of Beverly Hills.
Designed by the Architect Cesar Pelli, the Pacific Design Center is the West Coast’s largest resource for the fine traditional and contemporary contract and residential furniture, fabrics, floor coverings, architectural products, wall coverings, lighting, kitchen and bath products and accessories.
The MOCA (Museum of Contemporary Art) Gallery, part of the Pacific Design Center and designed by Pelli, offers various exhibitions focusing on Architecture, Design and Art. The entrance is free.
The 385-seat Theatre, the 200-seat Conference Center, the 150-seat amphitheater, the Plaza and other public exhibition areas are used on a regular basis for corporate and charity events such as screenings, lectures, fashion shows, trade shows, parties and festivals.
The PDC also is host to a full-service restaurant by Charlie Palmer, an indoor Cafeteria and an outdoor Coffee Shop, the Design Café.
The Pacific Design Center is located just in front of the Public Library of the City of West Hollywood.
The campus is at short distance from one of the world's most elegant shopping avenues, Rodeo Drive in Beverly Hills, which packs in enough glitz to qualify it as one of the most glamorous and expensive shopping stretches in the world. The luminaries of style are all represented, including Chanel, Valentino, Gucci, Versace, Dior, Cartier, Louis Vuiton, Prada, Escada, Tiffany, Van Cleef and Arpels, Bottega Veneta, Armani, Bally, Ralph Lauren, among others. Nearby are fashion temples for the rich and famous; comfortable and luxurious department stores, like Neiman Marcus, Saks 5th Avenue or Barneys New York, which offer an unforgettable shopping experience alongside celebrities.
From art galleries to architectural tours to the Museum of Television & Radio, Beverly Hills is also home to art and culture and scene of a great variety of events, festivals and prestigious ceremonies like the Oscars, the Amy Award and the Grammy’s.
REFERENCES
Pacific Design Center
West Hollywood Conference and Visitors Bureau
Beverly Hills Conference and Visitors Bureau
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